Maximize every marketing dollar to build your business!
A common mistake that companies make in tough times is to automatically cut their marketing budget. The smart thing to do is evaluate your marketing expenditures to make sure that your marketing budget is working effectively for you. You can likely cut some frills off the edges and increase your focus on what's really important.
Customer retention. Take care of your current customers before someone else does.
Maximize current customer revenue. Reward your customers and encourage them to buy more and buy more often.
Generate new customers. Every business loses some customers. Offset these losses by increasing your brand awareness and continually adding new customers.